I created a branding identity for a fictional bubble tea shop with deliverables that include a static and animated logo, branding guide, and an animated loading screen.

Problem: Create a distinct branding package/visual identity for an upcoming bubble tea shop that’ll establish the shop’s unique personality and story, emphasizing its memorability amidst the booming popularity of bubble tea around the country.

Solution: I created a branding identity for The Boba House, a conceptual bubble tea shop that combines the recognizable motifs of bubble tea drinks with the coziness of the home, establishing the shop as an inviting, welcoming place for patrons to relax and unwind with their favorite drinks and refreshments.