Visiting Arts Lecture Animated Invitation
Motion Graphic Concept - 2022
I created an animated invitation for a Visiting Artist Lecture featuring artist Elliott Jerome Brown Jr. hosted by the Mason Gross School of the Arts of Rutgers University.
Problem: Create an animated invitation using motion design to promote an upcoming Visiting Artist Lecture hosted by a university. Animated motion invitations effectively capture the essence and ideas surrounding artists’ practices where static invitations fail to capture the same attention and engagement with target audiences.
Solution: I translated the ideas and work of artist Elliott Jerome Brown Jr. to create a simple yet engaging GIF to advertise his Visiting Artist Lecture at Mason Gross. This graphic is shareable to email blasts, social media posts, and the university’s website.
Project Scope: Motion, Art Direction, Copywriting
Tools Used: Adobe After Effects
Completed as a Solo Project